Understanding the ideal person for your product is critical at any company, but it’s especially important when you’re creating a new type of product in a category that’s still emerging.
As we’ve conducted pilots and done user testing at WorkPatterns, there are clear “identities” (we think that’s a more accurate word than “personas” in this case) that especially gravitate toward our vision and get the most benefit out of the product.
Instead of keeping all that a secret in an internal marketing doc, we thought we’d describe those identities publicly so people can decide for themselves if WorkPatterns might be a fit for them.
We think of people that self identify in two ways. Intentional manager (if they manage people) and ambitious contributors (if they don’t.) Here’s a description of each. Do they sound like you?
Intentional managers are students of leadership best practices and take an active role in honing their own skills and in helping the people that report to them develop.
Intentional managers can be found anywhere in the organization, from the CEO to someone managing their first few employees.
Regardless of where they are in the org chart, they share certain characteristics:
Ambitious Contributors are passionate about learning and developing and thirst for accountability both when they’ve done incredible work, and when there’s an opportunity for feedback. Similar to Intentional Managers, they can be found throughout the organization. Some Ambitious Contributors are early in their career, but others are high level individual contributors such as enterprise sales account executives or senior product managers.
Regardless of where they are in the org chart, Ambitious Contributors share certain characteristics:
If you think you’re either an intentional manager or an ambitious contributor, sign up here, and we’ll keep you in the loop as we roll out products we built with you in mind!